KINGS HILL, UK – March 27, 2026 – Absolute Military today announced a strategic expansion of its product portfolio, signaling a definitive shift in the UK military insurance landscape. By reuniting the original innovators who built the sector, the firm has established a “Power Board” representing the most significant concentration of institutional knowledge in the military insurance sector’s history.

This leadership alliance is specifically engineered to set the benchmark and set new forces first and foremost standards for delivering regulatory  Consumer Duty customer understanding, fairValue, service and support outcomes, and dismantling the “legacy drag” that has long plagued the Armed Forces community.

A Unique Alliance of Pioneers and Disruptors

The Board features a formidable blend of foundational expertise and modern digital strategy:

  • Michael Nicholson (Non-Executive Director): The visionary founder of Abacus and the creator of the Services Insurance & Investment Advisory Panel (SIIAP)-the sector’s first professional body, established prior to the inception of the FSA/FCA.
  • Paul O’Mahony (Director & Co-Founder): The strategic architect behind the landmark integration of Forces Financial and Abacus, which formed the original Forces Mutual.
  • Johnny Timpson OBE (Non-Executive Chairman): A preeminent authority on insurance regulation,  member of the statutory Financial Conduct Authority Financial Services Consumer Panel, and current Financial Inclusion Commissioner.
  • Steve Anderson (Managing Director & Founder): The market’s leading disruptor with 30 years of experience, dedicated to delivering 40% more value than outdated market averages.

The Great “Market Flip”

The reunion of Nicholson and O’Mahony-the duo responsible for the most successful innovations in the sector’s history-marks a symbolic and operational “flip” in market authority. By combining their industry DNA with Johnny Timpson’s regulatory oversight and Steve Anderson’s agile, digital-first engine, Absolute Military has effectively superseded the stagnant legacy infrastructure of the past.

“We aren’t just building a company; we are reclaiming the standards of an industry we helped create,” says Steve Anderson, Managing Director. “By bringing the original architects of the market under one roof, we are ensuring the Armed Forces finally receive the transparency and value they were promised decades ago.”

Setting the 2026 Benchmark

While legacy providers struggle with administrative backlogs and archaic systems, Absolute Military is already delivering on the 2026 Consumer Duty mandates and Armed Forces Covenant Gold Level signatory promise. From a standing start, the firm has amassed 16,000 financial relationships and launched 10 specialist products.

The impact on the market is measurable: Absolute’s specialized Personal Accident cover is positioned at a Fair Value price of £396, compared to the legacy market average of £668. Despite already undercutting the market by 40%, the firm is proactively refreshing the product to further enhance consumer outcomes.

Future Outlook: Portfolio Expansion & Community Impact

The momentum is set to accelerate throughout 2026. Anderson confirmed that the portfolio will soon expand to include a new Kit Insurance product, a dedicated entry into Regimental Funds, and a significantly bolstered Mortgage proposition.

Furthermore, Absolute’s rapid growth is directly funding its social mission. In the last 12 months, the firm’s community initiatives have returned over £160,000 to the Armed Forces through sponsorships, free products, and direct donations.

“2026 is the year for real change,” Anderson concluded. “Our focus is entirely on the brand’s promise: providing the protection our community deserves at a price that reflects true fair value.”